Privacy Policy

Last updated: April 16, 2025

This privacy policy applies to the Project Hairstyles application (hereby referred to as "Application" or "Service") for web and potentially mobile devices, created and operated by Bitpepper B.V. (hereby referred to as "Service Provider", "we", "us", or "our") as an Ad Supported service. This service is intended for use "AS IS". Our registered address is Meer en Duin 24A, 2163HA, The Netherlands.

1. Information Collection and Use

The Application collects information when you use it. This information may include:

1.1 Information You Provide

• Photographs: Images you upload for processing. We only process specific photos you choose. We do not access your entire photo library (unless you grant permission for selection). We attempt to remove metadata (like geotags).
• Preferences: Style choices or other inputs for hairstyle generation.
• Communication Data: Information provided when you contact us (e.g., email address, name, message content).

1.2 Information Collected Automatically

• Usage Data: Pages visited, time and date of visits, time spent on pages/Application, features used, interactions.
• Device Data: Your device's IP address, operating system, browser type, device model, screen resolution, approximate location derived from IP (we do not gather precise GPS location without permission).
• Cookies and Similar Technologies: We use these for functionality and analytics. See Section 5.

We may use the information collected (excluding raw photographs beyond providing the service) to contact you occasionally with important information, required notices, and potentially marketing promotions (you can opt-out).

2. How We Use Your Information

• Providing the Service: Operating, maintaining, and delivering the hairstyle transformation features using your uploaded photos and preferences.
• Improving the Service: Analyzing usage data (aggregated/anonymized) to understand user behavior, identify trends, troubleshoot, and enhance the Application's performance and features. This includes using anonymized/aggregated data potentially derived from photos to train our AI (Google Gemini) models.
• Communication: Responding to inquiries, providing support, sending service updates or required notices.
• Security & Compliance: Protecting our rights and the safety of users, investigating fraud, responding to legal requests, and enforcing terms.
• Personalization (Optional): Using location data (approximate, from IP) or preferences for personalized content or recommendations, if applicable.
• Advertising: Serving personalized and non-personalized ads via Google AdSense and Google AdMob, which may collect device identifiers, location, and usage data to provide and improve ad targeting. See Section 4 for more details.

We reiterate: Your original uploaded photographs are used solely for generating the requested hairstyle previews for you.

3. Image Processing, Storage, and Retention

When you upload an image:

• It's sent to our secure cloud infrastructure (hosted by Hetzner) and processed by our AI partner (Google Gemini) to create transformations.
• Images are temporarily cached during processing. We aim to delete original and transformed images from active caches shortly after processing is complete or within a defined short timeframe (e.g., 24-48 hours) to ensure service delivery and performance.
• We implement security measures during transfer and processing.
• Anonymized or aggregated data derived from images (not identifiable) may be retained for model improvement.
• Other user-provided data (like communication or account info) is retained as long as you use the Application and for a reasonable time thereafter, or as required by law.

If you'd like us to delete User Provided Data, please contact us at [email protected], and we will respond within a reasonable time.

4. Third-Party Access and Data Sharing

We do not sell your personal information. Only aggregated, anonymized data is periodically transmitted to external services (like analytics) to help us improve the Application.

We may share your information with third parties only in these ways:

• Service Providers: With trusted partners who work on our behalf and under our instructions (like Hetzner for hosting, Google Gemini for AI processing, potentially analytics providers, email services). They do not have independent use rights and agree to adhere to privacy rules.
• Advertising Partners: We use Google AdSense and Google AdMob to serve ads. These partners may collect and use device identifiers, cookies, location, and usage data to provide, personalize, and measure ads. For more information, see their privacy policies:
  • Google Privacy Policy
  • AdMob Policy
  • AdSense Policy
• Required by Law: To comply with subpoenas, legal processes, or government requests.
• Safety and Rights Protection: When we believe in good faith it's necessary to protect our rights, your safety or others', investigate fraud.
• Business Transfers: In case of merger, acquisition, or asset sale, information may be transferred under the terms of this policy.
• Third-Party Services Integrated: The Application may utilize third-party services (e.g., authentication, ads, analytics) with their own privacy policies. Please review their policies:
  • Google Services (Play, Gemini, Analytics, AdMob)
  • Hetzner Cloud
  • Expo
  • RevenueCat

5. Cookies and Tracking Technologies

We use cookies and similar technologies (like pixels or local storage) to:

• Ensure the Service functions correctly.
• Remember your settings and preferences.
• Collect usage data for analytics.
• Improve user experience.

You can control cookies via your browser settings, but disabling them may affect functionality.

6. Data Security

We are concerned about safeguarding your information and provide physical, electronic, and procedural safeguards to protect the information we process and maintain. Access is limited to authorized personnel and service providers who need it to operate, develop, or improve our Service. However, no system is 100% secure.

7. Your Rights and Choices

Depending on your location (especially GDPR/EU residents), you have rights:

• Access, Correction, Deletion: Request access to, correction of, or deletion of your personal data.
• Objection/Restriction: Object to or request restriction of processing.
• Data Portability: Request data in a machine-readable format.
• Withdraw Consent: Withdraw consent where applicable.
• Opt-Out of Marketing: Unsubscribe from marketing communications.
• Uninstall: You can stop all information collection by uninstalling the Application (if applicable).

Contact us at [email protected] to exercise these rights. We will respond within a reasonable time, potentially requiring identity verification.

8. Children's Privacy

We do not knowingly solicit data from or market to children under 18. The Service is not intended for children under this age. If we discover a child under 18 has provided personal information, we will promptly delete it. If you are a parent/guardian aware your child provided info, please contact us.

9. International Data Transfers

Your information may be transferred to and processed in countries outside your own (e.g., Germany for Hetzner, potentially US for Google Gemini). We ensure transfers comply with applicable law (e.g., using Standard Contractual Clauses where needed) to provide adequate protection.

10. Changes to This Privacy Policy

This Privacy Policy may be updated. We will notify you of changes by posting the new policy here and updating the "Last updated" date. Continued use after changes constitutes acceptance.

11. Your Consent

By using the Application/Service, you consent to our processing of your information as set forth in this Privacy Policy now and as amended by us.

12. Contact Us

If you have questions regarding privacy, please contact us:

Email: [email protected]

Postal Mail:
Bitpepper B.V.
Attn: Privacy
Meer en Duin 24A
2163HA Lisse
The Netherlands